If a WordPress site is not getting impressions it “should” get, the cause is often mechanical. The page exists. The CMS can render it. Search engines never treated it as the URL you had in mind.

Start with what is allowed to be indexed

Check robots.txt, the site-wide search-engine-visibility checkbox, and noindex on tags, authors, and pagination. WordPress and SEO plugins make it easy to noindex the wrong templates — or to index parameter URLs that should never have been public. Search Console’s “why pages aren’t indexed” report is more useful than a blog-length strategy deck.

Canonicals have to match the URL you want

Trailing slashes, www, HTTP, and filtered shop URLs all create duplicates. A canonical tag that points at a different host than the sitemap is a quiet way to donate equity to nowhere. After a migration this is the first thing to verify, not the last.

Sitemaps should list canonical, public URLs

If the XML sitemap includes drafts, thank-you pages, or faceted combinations, you are asking the crawler to waste time. WordPress SEO plugins generate sitemaps automatically; they do not automatically generate good ones. Open the file. Count whether the URLs look like the site you meant to publish.

Schema should describe the page you actually have

Organization, WebSite, BreadcrumbList, and Article are fair game when the content is real. Aggregate ratings and FAQ schema are not a decoration. If you did not collect those reviews on the page, do not mark them up. Search engines have been stripping this stuff for years; it is not a clever loophole.

Internal links are a technical problem

A theme that only links “Read more” into a grid of cards, with no in-copy links between related services, is hard to crawl well. WordPress makes it easy to publish islands. The fix is editorial and structural: related services, related articles, and navigation that uses words humans would use.

Studio7’s technical SEO work lives in these layers. If you want a keyword list without anyone looking at templates, that is a different vendor.